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Calculate Customer Lifetime Value (CLV) with Our Free Tool
CLV Calculator
Calculate the lifetime value of your customers
Average Sales Price:
₹
Cost per Sale:
₹
Lifetime Number of Sales Per Customer:
-
Cost to Acquire New Customer:
₹
Your CLV:
₹0.00
1
Determine your average sales price and your cost per sale
What is your average cost per sale? What is your average sales price? these are two critical pieces of the CLV puzzle.
2
Determine your lifetime number of sales per customer and your cost to acquire a new customer
How many sales does the average customer make in their relationship with your company? How much does it cost you to acquire a new customer?
3
Reap the benefits of your new-found customer lifetime value!
In our CLV calculator, you'll get an immediate customer lifetime value calculation that can help improve your campaigns moving forward!
Determine Your Average Sales Price and Cost Per Sale
Understanding the average sales price and cost per sale is essential for accurate CLV
calculation. These two figures form the foundation of determining your customer lifetime
value.
- Average Sales Price: What does the average customer spend on your product or service?
- Cost Per Sale: How much does it cost you to close a sale?
Identify Your Lifetime Number of Sales Per Customer and Customer Acquisition Cost
The next step in calculating CLV is identifying:
- Lifetime Number of Sales: How many times does a typical customer purchase from your business over their lifetime?
- Customer Acquisition Cost (CAC): How much do you invest in acquiring a new customer?
Reap the Benefits of Knowing Your Customer Lifetime Value
Once you click "solve" on our customer lifetime value calculator, you'll receive an immediate
result that can:
- Help you understand how much each customer is worth.
- Allow you to allocate resources wisely.
- Improve your campaigns to target high-value customers.
Have Questions? We have Answers.
Your inquiries are important to us. Reach out for personalized assistance.
Customer Lifetime Value (CLV) is the total revenue a business expects to earn from a customer throughout their relationship.
To calculate CLV:
CLV=(Average Sale Value)×(Number of Purchases)−(Customer Acquisition
Cost)\text{CLV} = \text{(Average Sale Value)} \times \text{(Number of
Purchases)} - \text{(Customer Acquisition Cost)}CLV=(Average Sale
Value)×(Number of Purchases)−(Customer Acquisition Cost)
An online lifetime value calculator simplifies the process, providing accurate results quickly to guide your strategies.
Use a CLTV calculator when planning marketing budgets, analyzing profitability, or identifying customer segments.
Focus on improving customer retention, offering upsells, and delivering exceptional customer experiences to maximize customer lifetime value.
CLV helps businesses allocate marketing budgets effectively, optimize pricing strategies, and improve customer relationship management to drive long-term profitability.
